The Eurovision Song Contest has debuted a refreshed visual identity to mark its 70th anniversary, which will be celebrated in 2026 in Austria.
“From today, you’ll be seeing the Eurovision Song Contest exude a fresh glow, as we debut our stylish new look to coincide with 70 years of the Contest", announced the European Broadcasting Union (EBU), moments ago.
Recalling JJ’s victory in Basel in 2025 with 'Wasted Love', organizers underline: “In 2026, the Eurovision Song Contest is celebrating a whopping seven decades of being United by Music. It’s a milestone worth celebrating; 70 years of telling every Fairytale via a memorable Refrain. And thanks to JJ’s victory at Basel 2025 with Wasted Love, the momentous occasion will be taking place in Austria next year.”
“The Eurovision logo that you’ve seen represent the Contest for over 20 years now has been refreshed from the iconic hand-drawn script that was launched in 2004 and refined in 2014. Now, it’s been simplified into a single, unique marque, with one familiar element at its centre: that unmistakable Eurovision heart which is now beating louder than ever", says the announcement.
Alongside the new logo comes an additional symbol, a "new standalone icon: the ‘Chameleon Heart’. The Eurovision Song Contest’s emotional compass, this heart is going to be able to absorb cultural influences, music and movement. It will also be able to adapt to reflect the host nation’s identity, a performer’s individuality, or a particular theme. But regardless of its guise, the Eurovision Song Contest will always be emanating from the heart’s core.”
A special emblem also pays tribute to the contest’s history: “The ‘70th’ heart manages to incorporate 70 layers; one for every year of the Eurovision Song Contest. Each layer represents one year of bringing song, sparkle and unforgettable moments to audiences across Europe and now the world.”
Martin Green CBE, Director of the Eurovision Song Contest, stated: “The Eurovision Song Contest has always been about evolution - musical, cultural, and creative. This refresh honours 70 amazing years while taking the brand forward to an exciting future. It’s bold, playful, and full of heart - just like the Contest itself. We’re so proud to unveil it to the world.”
“Our new logo and look have been designed to make the ESC brand clearer on digital platforms, bring our family of projects all into one space, and protect the brand globally for EBU Members as the Contest continues to attract new audiences across the world", he added.
Concluding, he said: “You’ll start to see more of our new brand identity as we head towards the Eurovision Song Contest 2026 and there’ll be more surprises, and details on all the activities celebrating 70 years of being United by Music, coming in the months ahead.”
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